We didn’t invent the tablet market. It was there. We invented the modern tablet.
Tim Cook said that at D10. Now, for starters, it takes a lot of courage to say it, especially in a context in which all haters say “Apple didn’t innovate anything, it’s just marketing, they’re copycats.” That’s one. The second, here’s what Cook says about “transformers”; on the long run, it’s about Windows 8:
I love convergence and I think convergence is great in many areas, but I think products are about trade-offs. And you have to make tough decisions, you have to chose. And the fact is the more you look at the tablet as a PC, the more the baggage from the past affects the product. […] You end up not building the best product, in this particular case, when you try to converge this.
And here’s a bit more on how tablets will kill computers. I’m kidding, he’s not saying that, “analysts” say it. Cook says they’re different:
People want tablets to be incredibly thin.But if you look at it as a notebook, you’re not gonna come out of the design of the product and be a kick-ass product, something people say “Wow!, This is what I wanted!” […] Many people will select a tablet over a PC. It will clearly cannibalize the PC, so from that point of view, at a macro point of view, they’re connected. But I think if you force them together, I think the PC is not as good as it could be, and I think the tablet is not as good as it could be.
More from D10, on 9to5mac.
Original article and comments, here
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