The 8GB iPhone 5c is NOT about the "disappointing" sales
Here’s an error I think journalists and bloggers covering Apple are making. The 8GB iPhone 5c is not about the 5c’s “disappointing” sales. The 8GB iPhone has been around for three years. The 8GB iPhone is for people that actually want an iPhone, but can’t afford to pay the full price.
I’ve seen the first 8GB iPhone a couple of years ago, in an Orange Romania ad. It was an iPhone 4, launched a half year after the iPhone 4S got on the market. I asked myself when in hell did Apple launched this model. It was a silent launch and it was only sold by telecoms. Its price was 60 Euros on a E30 monthly plan, if I well recall.
Same thing happened with the 8GB iPhone 4S, coming half a year after the iPhone 5. This is what’s also happening now. It’s not about the “disappointing” sales.
What’s really disappointing though is that journalists and bloggers don’t ask around before writing down the word “disappointing.” 9to5mac did this, even The Verge did it.
If this is the first year the 8GB iPhone is introduced in the US, it’s not news for the rest of the world. And, for what it’s worth, did anyone actually wondered why would a 8GB iPhone 5c would be important? Especially on a huge market like, for instance, China?
Apple's real innovation should have been animated GIFs
Just think about it: so many teens posting GIFs on tumblr and the iPhone 5s having a burst mode! Genius! Why not add a feature to convert all the burst pics into an animated GIF? That would have been a true innovation!
Now, it’s just so damn disappointing!
PS: Yes, I’m trolling. Although I see a good opportunity for app developers targeting teens.
The thing about magic is that you have no idea what the magician does in order for the trick to work. When a charismatic magician dies, people start losing some of the trust they granted the circus. Same thing with Apple. The magician died. People (investors included) started having doubts. “Double-down on secrecy” sounds like pure marketing bullshit. When the magician dies, investors need predictability. What about some controlled leaks?
To quote Obama, “I strongly believe that” Apple traded some of its magic for predictability. I do believe all the leaks you’ve seen are meant not for the public, but for investors. iPhone 5c? Cool, here’s some growth on the stock market! (a couple of months ago, Apple stock was selling at $440. Yesterday, before the launch, $506)
Does Apple still innovate? Yes, it does. There’s innovation in the new iPhone 5s. Only that visible innovation, right now, is leaked before the launch, therefore no novelty, therefore “boooring” and “what a disappointment!” But worry not, there’s still hope for the real market disrupting products. Have you heard anything about the new MacPro before it was announced? No. Have heard anything about the iWatch or the iTV? No. That’s where the real “double down on secrecy” actually is. Do you remember what Tim Cook said about cool new products? That’s where the magic is.
Mark my words: there’s still tons of magic in Cupertino! Just have a bit of patience.