Apple's real innovation should have been animated GIFs
Just think about it: so many teens posting GIFs on tumblr and the iPhone 5s having a burst mode! Genius! Why not add a feature to convert all the burst pics into an animated GIF? That would have been a true innovation!
Now, it’s just so damn disappointing!
PS: Yes, I’m trolling. Although I see a good opportunity for app developers targeting teens.
The thing about magic is that you have no idea what the magician does in order for the trick to work. When a charismatic magician dies, people start losing some of the trust they granted the circus. Same thing with Apple. The magician died. People (investors included) started having doubts. “Double-down on secrecy” sounds like pure marketing bullshit. When the magician dies, investors need predictability. What about some controlled leaks?
To quote Obama, “I strongly believe that” Apple traded some of its magic for predictability. I do believe all the leaks you’ve seen are meant not for the public, but for investors. iPhone 5c? Cool, here’s some growth on the stock market! (a couple of months ago, Apple stock was selling at $440. Yesterday, before the launch, $506)
Does Apple still innovate? Yes, it does. There’s innovation in the new iPhone 5s. Only that visible innovation, right now, is leaked before the launch, therefore no novelty, therefore “boooring” and “what a disappointment!” But worry not, there’s still hope for the real market disrupting products. Have you heard anything about the new MacPro before it was announced? No. Have heard anything about the iWatch or the iTV? No. That’s where the real “double down on secrecy” actually is. Do you remember what Tim Cook said about cool new products? That’s where the magic is.
Mark my words: there’s still tons of magic in Cupertino! Just have a bit of patience.
Tough to be a journalist nowadays. Teens threatening to bomb your ass.
Anyway, one interesting thing here: teens seem to be a new good market segment to target. Especially if you have the right products (with the right prices) for them. Apparently, they’re very passionate. That’s what also seem to make them dangerous :)
Just published another post on Medium. A small glimpse:
So, basically, you get a full warehouse of cutting-edge technology in a phone, but you never use more than half of its potential. Not even a half, actually. So if you don’t get to use it at its full potential, why would you pay a ton of money for such a device? Just to have a reason to brag to your friends?
Apparently, it’s a trend. I don’t really understand why, because it’s something I’ve been doing for years (me and web designers that don’t really have any Photoshop skills), but it’s cool that someone points this out.
There’s one thing I don’t agree, the point about not using the CMS because of the PHP code that might bother you. I think not. It’s easier to learn some basic functions rather than work with cluttered content full of code.
Long story short: an iPhone generated wifi access point can be hacked. It takes 59 minutes for a computer with a AMD Radeon HD 6990 GPU to crack the iOS generated password. It takes an AMD Radeon HD 7970 to do the same job in 24 seconds.
Hacking an iPhone access point is something everyone is doing on a regular basis, right? Because you use your iPhone tethering capabilities in a park, at events, at friends homes, and each and every one of them carries around - especially on the street or in a park, where you most probably would use the iPhone as access point - exactly a desktop (!) computer with an AMD Radeon HD 7970 GPU and this, of course, is your main goal, to crack iPhone wifi connections.
Some journalists are just stupidly alarmists. Or maybe they’re just stupid.
PS: You know how much money you’d have to pay to your operator if you’d be using your iPhone as access point? Tons!
So, do chill on this topic. Nobody is that stupid to stay connected for more than an hour in a closed environment where, most probably, they’d have a real wifi connection, and the only place where a desktop computer with an AMD Radeon HD 7970 GPU could be found.
My wife is on the winners list at Cannes Lions, along the team that worked on the “Days of Hope” campaign. Six silver lions. Three PR Lions for Best International PR Campaign, Charity and Not for Profit and Best Use of Broadcast, one silver at Direct Lions - Product & Service: Charities, and two silvers at Promo & Activation Lions for Product & Service: Charities and Best Use of Broadcast in a Promotional Campaign.
Oh, yeah, and a nomination Bronze Lion for Media Lions - Best Use of Branded Content & Sponsorship.
…there were few significant examples of how iCloud would expand or enhance the experience of using an iPhone beyond a handful of feature updates, and nothing to address the growing trend of power users with homescreens full of third-party replacements for core apps.
You see, what - as far as I can tell - nobody gets it is that Apple’s core business is not the default apps. Their core business is the full product: the hardware and the ecosystem. Apple is not Microsoft, nor any other software company to depend on some default apps. Neither Mail, nor Contacts, Reminders, Weather, not even Maps are profitable. What is profitable is the AppStore, and paying developers 10 billion dollars means Apple got itself a nice 3.3 billion without doing anything. That’s free money. Well, sort of, because they still have some expenses like data centers.
Anyway, look at its latest ad. Apple is not about launching betas. Apple is about launching great products. And unless they’re functional, they won’t release a new version. Yeah, maybe Google is getting better at design faster than Apple is getting better at web services, but mark my words, there’s a logical reason for anything at Apple, even for not adopting the technologies developers want, may that reason be security or any other thing. Yeah, iCloud is not something developers love, but it sure is a good reason why Apple sticks with its current systems.