My wife is on the winners list at Cannes Lions, along the team that worked on the “Days of Hope” campaign. Six silver lions. Three PR Lions for Best International PR Campaign, Charity and Not for Profit and Best Use of Broadcast, one silver at Direct Lions - Product & Service: Charities, and two silvers at Promo & Activation Lions for Product & Service: Charities and Best Use of Broadcast in a Promotional Campaign.
Oh, yeah, and
a nomination Bronze Lion for Media Lions - Best Use of Branded Content & Sponsorship.
I’m actually happier than she is.
I’m an amateur designer. I did some stuff for some clients, starting with some consultancy work on web design and usability for Ringier and Generali and did some small works of my own (most noticeable, some print work and some TV commercial endings for HTC, nothing fancy, nor hard to accomplish.)
I don’t have the skills of an illustrator, nor the skills of a painter in the Adobe suite (though I do have a CS5 license and I use the software a lot.) But I do have a sense of design. I lack the studies, and that’s because I’m a man of words rather than a guy who has the patience to learn every single detail of the creative suite. I can draw with a pencil, but I never actually gave it a chance. What the hell am I trying to say, though?
iOS7 looks really good. I mean it. It’s simpler, more intuitive, with less clutter. And I love Helvetica. But those damn default apps icons are so damn ugly. Really. And that’s the only downside of the new design. And you know why? Because Apple just missed a huge opportunity. If there’s anything they shouldn’t have changed, it’s the Settings, Safari, Calendar, AppStore, Photos, Notes, Camera and Contacts icons that should’ve remained the same.
Of course, they could have been flattened a bit, but not radically redesigned. And you know why? Because iOS is one of the Mac sales drivers. I don’t think they really studied this, but Macs are the only PCs still growing and this should’ve raised a question. And given the success of iOS, I’m sure a lot of people bought a Mac because of the similarities.
These icons were what iPhone and iPad users had in common with OSX and, most probably, one of the reasons lots of people bought a Mac. The OSX was actually familiar. And this connection, my friends, is now gone.
PS: Oh, yeah, and the icons in Safari are terribly wrong. If I can accommodate with the apps icons, these ones I really hate.