Apple's real innovation should have been animated GIFs
Just think about it: so many teens posting GIFs on tumblr and the iPhone 5s having a burst mode! Genius! Why not add a feature to convert all the burst pics into an animated GIF? That would have been a true innovation!
Now, it’s just so damn disappointing!
PS: Yes, I’m trolling. Although I see a good opportunity for app developers targeting teens.
The thing about magic is that you have no idea what the magician does in order for the trick to work. When a charismatic magician dies, people start losing some of the trust they granted the circus. Same thing with Apple. The magician died. People (investors included) started having doubts. “Double-down on secrecy” sounds like pure marketing bullshit. When the magician dies, investors need predictability. What about some controlled leaks?
To quote Obama, “I strongly believe that” Apple traded some of its magic for predictability. I do believe all the leaks you’ve seen are meant not for the public, but for investors. iPhone 5c? Cool, here’s some growth on the stock market! (a couple of months ago, Apple stock was selling at $440. Yesterday, before the launch, $506)
Does Apple still innovate? Yes, it does. There’s innovation in the new iPhone 5s. Only that visible innovation, right now, is leaked before the launch, therefore no novelty, therefore “boooring” and “what a disappointment!” But worry not, there’s still hope for the real market disrupting products. Have you heard anything about the new MacPro before it was announced? No. Have heard anything about the iWatch or the iTV? No. That’s where the real “double down on secrecy” actually is. Do you remember what Tim Cook said about cool new products? That’s where the magic is.
Mark my words: there’s still tons of magic in Cupertino! Just have a bit of patience.
Tough to be a journalist nowadays. Teens threatening to bomb your ass.
Anyway, one interesting thing here: teens seem to be a new good market segment to target. Especially if you have the right products (with the right prices) for them. Apparently, they’re very passionate. That’s what also seem to make them dangerous :)
Just published another post on Medium. A small glimpse:
So, basically, you get a full warehouse of cutting-edge technology in a phone, but you never use more than half of its potential. Not even a half, actually. So if you don’t get to use it at its full potential, why would you pay a ton of money for such a device? Just to have a reason to brag to your friends?